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Nights by Absolut Launches in New York with a Surprise Performance from Zedd

On September 12, Absolut celebrated its latest iteration of the brand’s Transform Today credo – Nights by Absolut – with a global series…

Launches View all

Best of British Beer has created an advent calendar with a difference for this Christmas – instead of chocolates behind the doors, there are bottles of beer! The…

The Subway restaurant chain announced that it will launch NFC-based mobile payments nationwide in the U.S. on October 1st with Softcard, the mobile commerce joint venture created by AT&T…

VO|CO, the world’s first beverage to blend pure coconut water with premium vodka into a “ready to drink” cocktail, announced that supermodel Alessandra Ambrosio has signed on to…

Innovation View all

The ‘World’s Smartest Pizza Box’ Turns Into Plates & A Left-Over Container

The ‘World’s Smartest Pizza Box’ Turns Into Plates & A Left-Over Container

Lifestyle website Inhabitat recently introduced us to “the world’s smartest pizza box”—the “GreenBox” is an “eco-friendly, easy-to-use, transforming design” that improves upon the conventional, inefficient…

Packaging View all

Tequila Cazadores Launches New Packaging

Tequila Cazadores Launches New Packaging

Tequila Cazadores, 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States, announced the launch of new packaging for its line…

Creative Beer Packaging Pairs Beer Colours With Their Matching Pantone Shades

Creative Beer Packaging Pairs Beer Colours With Their Matching Pantone Shades

Spanish creative agency Txaber has created a fun packaging design for beer that pairs the colour of each type of beer with its corresponding Pantone shade. Simply by…

Features View all

Subway Rolls Out Mobile Payments to All U.S. Locations

Subway Rolls Out Mobile Payments to All U.S. Locations

The Subway restaurant chain announced that it will launch NFC-based mobile payments nationwide in the U.S. on October 1st with Softcard, the mobile commerce joint venture…