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Nights by Absolut Launches in New York with a Surprise Performance from Zedd

On September 12, Absolut celebrated its latest iteration of the brand’s Transform Today credo – Nights by Absolut – with a global series…

Launches View all

Starbucks is testing a new drink that will appeal to both coffee and beer lovers that is only available in selected markets. The new Dark Barrel Latte adds…

Tic Tac has launched a new campaign offering consumers the chance to win a fiver in cash and get £5 off a minimum spend with a number of…

Famous for driving of a different kind, two-time world drivers’ champion and Johnnie Walker Global Responsible Drinking Ambassador, Mika Häkkinen, took time out from the Singapore Grand Prix…

Innovation View all

The ‘World’s Smartest Pizza Box’ Turns Into Plates & A Left-Over Container

The ‘World’s Smartest Pizza Box’ Turns Into Plates & A Left-Over Container

Lifestyle website Inhabitat recently introduced us to “the world’s smartest pizza box”—the “GreenBox” is an “eco-friendly, easy-to-use, transforming design” that improves upon the conventional, inefficient…

Packaging View all

Absolut Launches Limited Edition Andy Warhol Bottle

Absolut Launches Limited Edition Andy Warhol Bottle

Absolut Vodka proudly announced the Limited Edition Andy Warhol bottle, a new design celebrating the brand’s iconic collaboration with the illustrious Andy Warhol. The offering embodies the brand’s…

Tequila Cazadores Launches New Packaging

Tequila Cazadores Launches New Packaging

Tequila Cazadores, 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States, announced the launch of new packaging for its line…

Features View all

Mika Häkkinen’s Drive for Responsible Drinking at the Ryder Cup 2014

Mika Häkkinen’s Drive for Responsible Drinking at the Ryder Cup 2014

Famous for driving of a different kind, two-time world drivers’ champion and Johnnie Walker Global Responsible Drinking Ambassador, Mika Häkkinen, took time out from the…