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Cracker Jack Hits Home Run With Float In Macy’s Thanksgiving Day Parade

Cracker Jack, the brand known for the “surprise inside” every package, and Macy’s are unveiling the biggest surprise yet this Thanksgiving: a float…

Launches View all

Drinks brand Martini is mounting a bid to capture a greater slice of the 25-34 market with the launch of a global cross-media campaign. Centred on a short…

Leading online beer retailer, Ales by Mail, has launched a unique ‘Beer Advent Calendar’. Crammed full of 24 hand-picked UK craft beers, the calendar promises to bring adults…

UK brand design consultant Springetts was tasked to come up with a packaging design concept that would highlight the freshness of locally-produced free range eggs. They created a…

Packaging View all

Cheeky Egg Packaging Shows A Hen ‘Laying’ Fresh Eggs

Cheeky Egg Packaging Shows A Hen ‘Laying’ Fresh Eggs

UK brand design consultant Springetts was tasked to come up with a packaging design concept that would highlight the freshness of locally-produced free range eggs. They created a…

Smith & Milton Rebrands The Honey Monster

Smith & Milton Rebrands The Honey Monster

Smith & Milton has worked on the rebrand of cereal Sugar Puffs, which is relaunching as Honey Monster Puffs – named after its iconic brand character. Sugar Puffs…

Features View all

Cheeky Egg Packaging Shows A Hen ‘Laying’ Fresh Eggs

Cheeky Egg Packaging Shows A Hen ‘Laying’ Fresh Eggs

UK brand design consultant Springetts was tasked to come up with a packaging design concept that would highlight the freshness of locally-produced free range eggs.…