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Cracker Jack Hits Home Run With Float In Macy’s Thanksgiving Day Parade

Cracker Jack, the brand known for the “surprise inside” every package, and Macy’s are unveiling the biggest surprise yet this Thanksgiving: a float…

Launches View all

To ramp up promotional efforts for its new Aussie rump steak wraps and salad, McDonald’s Australia along with DDB Sydney, set up a pop-up restaurant in the shape…

Just in time for the holiday season, the world’s most distinctive brewer is bringing a new level of elegance and artistry to the beer category. Guinness & Co.…

Tokyo’s world-class culinary art coupled with unique, delectable Tokyo-themed dishes are at the heart of a new tourism campaign launched in New York and Los Angeles this week…

Packaging View all

Cheeky Egg Packaging Shows A Hen ‘Laying’ Fresh Eggs

Cheeky Egg Packaging Shows A Hen ‘Laying’ Fresh Eggs

UK brand design consultant Springetts was tasked to come up with a packaging design concept that would highlight the freshness of locally-produced free range eggs. They created a…

Smith & Milton Rebrands The Honey Monster

Smith & Milton Rebrands The Honey Monster

Smith & Milton has worked on the rebrand of cereal Sugar Puffs, which is relaunching as Honey Monster Puffs – named after its iconic brand character. Sugar Puffs…

Features View all

McDonald’s Sets Up Huge Lunch Box-Shaped Restaurant To Promote New Items

McDonald’s Sets Up Huge Lunch Box-Shaped Restaurant To Promote New Items

To ramp up promotional efforts for its new Aussie rump steak wraps and salad, McDonald’s Australia along with DDB Sydney, set up a pop-up restaurant…