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Cracker Jack Hits Home Run With Float In Macy’s Thanksgiving Day Parade

Cracker Jack, the brand known for the “surprise inside” every package, and Macy’s are unveiling the biggest surprise yet this Thanksgiving: a float…

Launches View all

UK brand design consultant Springetts was tasked to come up with a packaging design concept that would highlight the freshness of locally-produced free range eggs. They created a…

Label 5 expands its range with a new expression: Label 5 Gold Heritage. This new offer will be unveiled at TFWA Cannes next October. Label 5 Gold Heritage has been…

Purple Creative has overhauled the Glenfiddich Single Malt Scotch Whisky brand creating a new identity, colour system and brand expressions. The consultancy – which has worked with Glenfiddich…

Packaging View all

Cheeky Egg Packaging Shows A Hen ‘Laying’ Fresh Eggs

Cheeky Egg Packaging Shows A Hen ‘Laying’ Fresh Eggs

UK brand design consultant Springetts was tasked to come up with a packaging design concept that would highlight the freshness of locally-produced free range eggs. They created a…

Smith & Milton Rebrands The Honey Monster

Smith & Milton Rebrands The Honey Monster

Smith & Milton has worked on the rebrand of cereal Sugar Puffs, which is relaunching as Honey Monster Puffs – named after its iconic brand character. Sugar Puffs…

Features View all

Cheeky Egg Packaging Shows A Hen ‘Laying’ Fresh Eggs

Cheeky Egg Packaging Shows A Hen ‘Laying’ Fresh Eggs

UK brand design consultant Springetts was tasked to come up with a packaging design concept that would highlight the freshness of locally-produced free range eggs.…