Seymourpowell Create Healthy New Morning Biscuit for Bournvita

Seymourpowell Create Healthy New Morning Biscuit for Bournvita

Leading design and innovation company, Seymourpowell, is pleased to announce details of its recent collaboration with Mondelez India on the launch of Cadbury Bournvita Biscuits – a major extension to the iconic beverage brand and an important addition to the Mondelez India biscuit portfolio. Seymourpowell were tasked with creating the 3D product design for the […]

Gordon’s Gin Reveals New Packaging Design by Design Bridge

Gordon’s Gin Reveals New Packaging Design by Design Bridge

Design Consultancy Design Bridge and Diageo have worked together on the new packaging design for Gordon’s gin, almost 15 years after the consultancy previously redesigned the gin brand’s bottle. Design Bridge’s brief was to respond to the huge boom in interest in gin over the last few years, and “reassert Gordon’s position as the top […]

Weetabix Adds All-Green Traffic Lights To Its Packaging

Weetabix Adds All-Green Traffic Lights To Its Packaging

Britain’s most popular breakfast cereal, Weetabix, has added all-green traffic lights to its Weetabix Original and Weetabix Protein packaging. Weetabix is one of the few cereal companies to share its nutritional credentials in this way. Speaking during a media briefing at their Burton Latimer headquarters, Kevin Verbruggen, Head of Brand at Weetabix said: “As a […]

Aldi Unveil New ‘Everyday Amazing’ Campaign that Shares More of their Story

Aldi Unveil New ‘Everyday Amazing’ Campaign that Shares More of their Story

Aldi is set to unveil a new television commercial, entitled ‘Everyday Amazing’. The commercial is part of a new integrated campaign that marks a new positioning for the retailer, showing there is so much more to Aldi than what many already associate with the brand – quality food at unbeatable low prices. The campaign outlines […]

Flõ Drinks Enters the Health Drinks Market with Naturally Flavoured Water

Flõ Drinks Enters the Health Drinks Market with Naturally Flavoured Water

New health drinks brand Flõ Drinks, is launching Essence Water, a range of super pure natural mineral water infused with only a hint of natural flavours. Free from additives, preservatives, sugar, sweeteners and calories, Flõ Essence Water is 100% natural with a pH7. Flõ’s natural mineral water is one of the purest on Earth (determined […]

Nescafe Brews Persistent RJ’s Story, Urges India To #StayStarted

Nescafe Brews Persistent RJ’s Story, Urges India To #StayStarted

Nescafe has launched another film featuring a young protagonist’s struggle towards success, and this time it’s an RJ from Red FM, Rishi. The film has been conceptualised by McCann Erickson. The spot shows the RJ struggling without callers on his early morning show (starting 5.30 am). When he reaches the station, he seems to be […]

Mystery Unveils Stimulating New Coffee Collaborative

Mystery Unveils Stimulating New Coffee Collaborative

The Coffee Collaborative is Mystery Ltd’s latest co-venture, following previous successful collaborations, Bubbleology, G’Nosh, THOR drinks and Dub Jam. With Mystery as the branding and F&B concept specialists, The Coffee Collaborative team is made up of Christian Radau, an expert coffee blender and roaster; super-talented chef, Luke Thomas; coffee gurus Andy Grelak and Jim Cain; […]

Maltesers Airs New Ad Campaign as Part of Channel 4’s Diversity Initiative

Maltesers Airs New Ad Campaign as Part of Channel 4’s Diversity Initiative

Mars Chocolate UK has released three Maltesers ads featuring disabled actors after winning Channel 4’s £1m “Superhumans wanted” competition for the Paralympics. The spots will first air during the opening ceremony of the 2016 Paralympic Games on 7 September. Channel 4, the tournament’s official broadcaster, awarded the brand £1m of commercial airtime for developing the […]

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