Seymourpowell Create Healthy New Morning Biscuit for Bournvita

Seymourpowell Create Healthy New Morning Biscuit for Bournvita

Leading design and innovation company, Seymourpowell, is pleased to announce details of its recent collaboration with Mondelez India on the launch of Cadbury Bournvita Biscuits – a major extension to the iconic beverage brand and an important addition to the Mondelez India biscuit portfolio. Seymourpowell were tasked with creating the 3D product design for the […]

Weetabix Adds All-Green Traffic Lights To Its Packaging

Weetabix Adds All-Green Traffic Lights To Its Packaging

Britain’s most popular breakfast cereal, Weetabix, has added all-green traffic lights to its Weetabix Original and Weetabix Protein packaging. Weetabix is one of the few cereal companies to share its nutritional credentials in this way. Speaking during a media briefing at their Burton Latimer headquarters, Kevin Verbruggen, Head of Brand at Weetabix said: “As a […]

New Trebor Mighties Pack a Bold & Minty Punch with Design by Bulletproof

New Trebor Mighties Pack a Bold & Minty Punch with Design by Bulletproof

Strategic brand and packaging design agency Bulletproof has created the name, visual identity, packaging design and full brand guidelines for Trebor Mighties, an exciting new innovation from the UK’s number one mint brand, Trebor. Brand owner Mondelēz International appointed Bulletproof to the project following their successful work on the redesign of the Trebor brand in […]

How YO!Sushi Created Its First Viral Video

How YO!Sushi Created Its First Viral Video

Introduction & Brief: YO!Sushi is one of Britain’s most popular and successful sushi restaurant chains, with over 90 franchises spread across the globe. Despite this, the company found that although 58% of people are aware of its brand, they were yet to try its dishes. The findings also unearthed a common misconception that the restaurant […]

DesignStudio Give Takeaway Service Deliveroo A Colourful Rebrand

DesignStudio Give Takeaway Service Deliveroo A Colourful Rebrand

Food delivery company Deliveroo has rolled out a new brand identity, refreshing the logo, wordmark and providing an equipment refresh to help its its riders (more often than not cyclists) stand out more on the street. Branding agency DesignStudio worked with the company to deliver a new minimalised kangaroo logo, conceiving hundreds of possible entries. […]

Dixie Builds Diners in Dead Zones to Help Friends & Families Reconnect

Dixie Builds Diners in Dead Zones to Help Friends & Families Reconnect

Dixie, a Georgia-Pacific brand and the leader in disposable tableware, launched Deadzone Diners, a campaign inspiring people to disconnect from their mobile devices and connect over a meal.  The initiative will transform the negative perception of cellular dead zones into unique opportunities for people to “Be More Here.” The campaign by Droga5 New York, comes to life August […]

Too Good To Go Offers Takeaway Leftovers

Too Good To Go Offers Takeaway Leftovers

Too Good To Go, an app that has just launched its service in London, enables users to buy excess food from restaurants at a discounted rate as takeaway meals. The average restaurant wastes around 100,000 lbs of food a year, with the US, Asia and Europe throwing away enough food to feed the world’s population […]

Ikea Opens a DIY Supper Club in Shoreditch

Ikea Opens a DIY Supper Club in Shoreditch

Ikea is opening a pop-up “DIY restaurant” in Shoreditch, east London in which successful applicants will get the chance to prepare a brunch, lunch or dinner for up to 20 friends. Visitors will have the assistance of a sous chef and maître de, while the venue has been designed to have a homely, kitchen-style environment […]

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