Flõ Drinks Enters the Health Drinks Market with Naturally Flavoured Water

Flõ Drinks Enters the Health Drinks Market with Naturally Flavoured Water

New health drinks brand Flõ Drinks, is launching Essence Water, a range of super pure natural mineral water infused with only a hint of natural flavours. Free from additives, preservatives, sugar, sweeteners and calories, Flõ Essence Water is 100% natural with a pH7. Flõ’s natural mineral water is one of the purest on Earth (determined […]

Nescafe Brews Persistent RJ’s Story, Urges India To #StayStarted

Nescafe Brews Persistent RJ’s Story, Urges India To #StayStarted

Nescafe has launched another film featuring a young protagonist’s struggle towards success, and this time it’s an RJ from Red FM, Rishi. The film has been conceptualised by McCann Erickson. The spot shows the RJ struggling without callers on his early morning show (starting 5.30 am). When he reaches the station, he seems to be […]

Mystery Unveils Stimulating New Coffee Collaborative

Mystery Unveils Stimulating New Coffee Collaborative

The Coffee Collaborative is Mystery Ltd’s latest co-venture, following previous successful collaborations, Bubbleology, G’Nosh, THOR drinks and Dub Jam. With Mystery as the branding and F&B concept specialists, The Coffee Collaborative team is made up of Christian Radau, an expert coffee blender and roaster; super-talented chef, Luke Thomas; coffee gurus Andy Grelak and Jim Cain; […]

innocent Unveil Shiny New Smoothie Bottle with Same Great Taste

innocent Unveil Shiny New Smoothie Bottle with Same Great Taste

This autumn, innocent Drinks are giving their smoothies a bit of a makeover, so you’ll find familiar recipes and a few new ones in a clear bottle. In a move that includes transparent labels showing colour and texture, PET packaging, and a colourful tamper seal and label, drinkers can feel confident that they’re still getting a ‘pure […]

Coca-Cola Introduces Subtle New Packaging Using Actual Magic in Ad

Coca-Cola Introduces Subtle New Packaging Using Actual Magic in Ad

Created by agency David and directed by Martin Romanella, this spot for Coca-Cola creates happiness out of thin air using the one guaranteed people-pleaser–magic. The brand employed full-time American magician Justin Flom, who wowed a tableful of people by turning their regular Coca-Cola beverages into other varieties–specifically Coca-Cola Zero, Coca-Cola Light and Coca-Cola Life. You […]

Lavazza Teams with Andre Agassi to Launch Campaign for the US Open

Lavazza Teams with Andre Agassi to Launch Campaign for the US Open

Lavazza announced details of a new global collaboration featuring tennis legend, Andre Agassi. The partnership positions Agassi as Lavazza’s spokesperson for the world of tennis, and officially kicks off this evening at the US Open with a special event and promotion for spectators, along with teasers taking place in the morning around New York City. The […]

BrandOpus Designs J.F.Rabbit’s New Vegetable Water

BrandOpus Designs J.F.Rabbit’s New Vegetable Water

Global brand design agency, BrandOpus has created a brand for J.F.Rabbit’s Veg Water – the first vegetable water to hit the market globally. The high demand for low sugar products and the 17% year on year growth in the booming £400m flavoured water market inspired entrepreneurs Felix Tanzer and James Shillcock (founder of Vivid Drinks) to […]

Energy Drink Launches Up 29% in 5-Years as Global Sales Hit 8.8 billion Litres

Energy Drink Launches Up 29% in 5-Years as Global Sales Hit 8.8 billion Litres

Just as new records have been set in the 2016 Olympic games, new research from Mintel reveals standout results for global energy drink innovation. According to Mintel Global New Products Database (GNPD), more energy drinks were launched globally in 2015 than in any year since 2008, with the number of energy drink products launched growing […]

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