Gordon’s Gin Reveals New Packaging Design by Design Bridge

Gordon’s Gin Reveals New Packaging Design by Design Bridge

Design Consultancy Design Bridge and Diageo have worked together on the new packaging design for Gordon’s gin, almost 15 years after the consultancy previously redesigned the gin brand’s bottle. Design Bridge’s brief was to respond to the huge boom in interest in gin over the last few years, and “reassert Gordon’s position as the top […]

Weetabix Adds All-Green Traffic Lights To Its Packaging

Weetabix Adds All-Green Traffic Lights To Its Packaging

Britain’s most popular breakfast cereal, Weetabix, has added all-green traffic lights to its Weetabix Original and Weetabix Protein packaging. Weetabix is one of the few cereal companies to share its nutritional credentials in this way. Speaking during a media briefing at their Burton Latimer headquarters, Kevin Verbruggen, Head of Brand at Weetabix said: “As a […]

Aldi Unveil New ‘Everyday Amazing’ Campaign that Shares More of their Story

Aldi Unveil New ‘Everyday Amazing’ Campaign that Shares More of their Story

Aldi is set to unveil a new television commercial, entitled ‘Everyday Amazing’. The commercial is part of a new integrated campaign that marks a new positioning for the retailer, showing there is so much more to Aldi than what many already associate with the brand – quality food at unbeatable low prices. The campaign outlines […]

Flõ Drinks Enters the Health Drinks Market with Naturally Flavoured Water

Flõ Drinks Enters the Health Drinks Market with Naturally Flavoured Water

New health drinks brand Flõ Drinks, is launching Essence Water, a range of super pure natural mineral water infused with only a hint of natural flavours. Free from additives, preservatives, sugar, sweeteners and calories, Flõ Essence Water is 100% natural with a pH7. Flõ’s natural mineral water is one of the purest on Earth (determined […]

Maltesers Airs New Ad Campaign as Part of Channel 4’s Diversity Initiative

Maltesers Airs New Ad Campaign as Part of Channel 4’s Diversity Initiative

Mars Chocolate UK has released three Maltesers ads featuring disabled actors after winning Channel 4’s £1m “Superhumans wanted” competition for the Paralympics. The spots will first air during the opening ceremony of the 2016 Paralympic Games on 7 September. Channel 4, the tournament’s official broadcaster, awarded the brand £1m of commercial airtime for developing the […]

New Trebor Mighties Pack a Bold & Minty Punch with Design by Bulletproof

New Trebor Mighties Pack a Bold & Minty Punch with Design by Bulletproof

Strategic brand and packaging design agency Bulletproof has created the name, visual identity, packaging design and full brand guidelines for Trebor Mighties, an exciting new innovation from the UK’s number one mint brand, Trebor. Brand owner Mondelēz International appointed Bulletproof to the project following their successful work on the redesign of the Trebor brand in […]

How YO!Sushi Created Its First Viral Video

How YO!Sushi Created Its First Viral Video

Introduction & Brief: YO!Sushi is one of Britain’s most popular and successful sushi restaurant chains, with over 90 franchises spread across the globe. Despite this, the company found that although 58% of people are aware of its brand, they were yet to try its dishes. The findings also unearthed a common misconception that the restaurant […]

The Newmarket Gin scoops gold at the Harpers Design Awards

The Newmarket Gin scoops gold at the Harpers Design Awards

The Newmarket Gin has been awarded gold in the Harpers Design Awards 2016 for its quintessentially British, racing-inspired design. The Newmarket Gin, created in celebration of Newmarket’s 350 years of racing, encompasses the very best that Newmarket has to offer; the use of frosted glass and binocular viewpoint in the bottle design captures and conveys […]

innocent Unveil Shiny New Smoothie Bottle with Same Great Taste

innocent Unveil Shiny New Smoothie Bottle with Same Great Taste

This autumn, innocent Drinks are giving their smoothies a bit of a makeover, so you’ll find familiar recipes and a few new ones in a clear bottle. In a move that includes transparent labels showing colour and texture, PET packaging, and a colourful tamper seal and label, drinkers can feel confident that they’re still getting a ‘pure […]

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